Campaign Background

Project Yellow Light is a film, radio, and billboard competition for high school juniors and seniors and college students designed to create compelling video stories that convince their peers to develop safe driving habits.

The project was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners of the film, radio, and billboard competitions receive The Hunter Garner Scholarship.

To further the reach and impact of the peer-generated content since 2012, Project Yellow Light has partnered with the Ad Council and the National Highway Traffic Safety Administration's (NHTSA) Stop Texts. Stop Wrecks. national public service advertising campaign to turn the winning video, radio, and billboard entries into public service advertisements, which are distributed to more than 1,800 media outlets nationwide.